In today's cutthroat business world, rebranding has become an essential tool for companies to stay relevant and thrive. It's not just about slapping a new logo on your products or changing your brand colors; it's about reinventing your entire identity to meet the evolving needs and expectations of your target audience. But rebranding done right [...]
Branding starts with the logo. It’s the cornerstone for everything your branding campaign begins with to then fully flesh out into a comprehensive representation of how you are as a business. Building a brand has many different avenues ranging from those cheap-o sites that charge $5 to those contest sites that give you dozens and [...]
Unfamiliar with what a logo guidelines document is (also referred to as a style guide) — you’re not alone… here's the quick breakdown of what a logo design guideline document is. The What If you look to big brands like Starbucks, Target, Amazon, Apple etc, they typically have a how-to usage document that basically lays [...]
We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo [...]
As just about every business owner and executive realizes by now, logos are incredibly important to building identities. When they are designed and implemented correctly, they can remind customers of your product or service and unique selling proposition in an instant; when they aren't right, though, they can seem generic, bizarre, or even distracting. [...]
