DESIGNER THREADS
Brand Image — It’s Everything.
Branding starts with the logo. It’s the cornerstone for everything your branding campaign begins with to then fully flesh out into a comprehensive representation of how you are as a business.
Building a brand has […]
Logo Design Guidelines — Does Your Identity Need Instructions?
Unfamiliar with what a logo guidelines document is (also referred to as a style guide) — you’re not alone… here’s the quick breakdown of what a logo design guideline document is.
The What
If you look to […]
Overbranding
We’ve been branding and rebranding for as long as I can remember.
Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join […]
Is Your Logo Color Scheme Playing Mind Games With Customers?
As just about every business owner and executive realizes by now, logos are incredibly important to building identities. When they are designed and implemented correctly, they can remind customers of your product or service and […]