Mar 30, 2012

Digital Band-Aids: Can You Simply Tweak a Bad Logo?

2012-03-30T09:30:21-07:00By |All Blog Posts, Design Trends, What Were They Thinking?|Comments Off on Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn't know what they were doing. Maybe a [...]

Mar 15, 2012

Do You Really Need a Copywriter for Your Next Website?

2012-03-15T14:43:38-07:00By |All Blog Posts, Copywriting, Hot Design Tips|Comments Off on Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don't need one in a very strict sense, since you already own a keyboard and some word processing software. On the [...]

Dec 30, 2011

Design Ethics, What Do You Stand For?

2011-12-30T09:30:33-07:00By |All Blog Posts, Love 'em or Hate 'em Brands, New Effusion Projects, What Were They Thinking?|Comments Off on Design Ethics, What Do You Stand For?

It's funny how sometimes standing by your ethic guns may cost you money, but integrity I think... is priceless. Recently, we had a returning client that absolutely loved our work on a very large project that took 4 months to complete last year. We spent weekends and vacation time mind you, to ensure everything was [...]

Oct 20, 2010

Budget Blindness

2010-10-20T09:20:24-07:00By |All Blog Posts, What Were They Thinking?|Comments Off on Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to [...]

Oct 06, 2010

DIY Design: Quite Possibly the Worst Idea Ever

2010-10-06T09:15:59-07:00By |All Blog Posts, Design Trends, What Were They Thinking?|Comments Off on DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard [...]

Sep 22, 2010

Social Media Emersion: A Focus on FourSquare

2010-09-22T09:34:03-07:00By |All Blog Posts, Misc, Solid Brands|Comments Off on Social Media Emersion: A Focus on FourSquare

If you’re going to get your feet wet, don’t just stick your toe in the water — cannonball it baby! With the social media revolution that has swept our society and the internet in the last few years, many businesses small and large are still resistant to social media and the greatness that it can [...]

Feb 19, 2010

Do Your Homework!

2010-02-19T07:19:45-07:00By |All Blog Posts|Comments Off on Do Your Homework!

I can’t tell you how many potential clients have come to us out of frustration with another firm or we’ve created a proposal, and ultimately weren’t chosen as the design firm for the project. Months later we were then re-approached by the very same client that learned their lesson with a bargain basement website company. [...]

Nov 25, 2008

Speculating on Spec Work

2008-11-25T06:56:45-07:00By |All Blog Posts, Hot Design Tips, Misc, What Were They Thinking?|Comments Off on Speculating on Spec Work

We’ve all done it, we’ve all learned our lesson and now don’t do it. The word “spec” should be added to the 7 dirty words list made famous by Howard Stern. Speculation work is a huge design industry abomination where potential clients/buyers approach a firm or designer with an enticing project — often an RFP [...]