(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn't know what they were doing. Maybe a [...]
I'm not sure if it's just us or it's a common thing in the industry. But over the last year, we've had a handful of potential clients that came to us to bid on a project and awarded it to a freelancer or another design firm (because the lowest bid seemed to be the most [...]
I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to [...]
So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard [...]
We constantly tout how important it is to communicate from the first point of contact until a project wraps. We’ve heard enough client horror stories about their previous design firm and how they never can get a hold of them (which by the way we don’t understand at all). So making sure we’re there always [...]
About 36 hours before hosting a holiday party for almost 40 people from my business group Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there’s no patching it up, you have to do a complete replacement. Luckily, one of the members [...]
When creativity and whitespace has become no longer important.