Feb 25, 2013

Investment = Quality. Your Image = Everything

2013-02-25T21:22:12-07:00By |All Blog Posts, Misc, What Were They Thinking?|Comments Off on Investment = Quality. Your Image = Everything

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of a meaningful investment vs “just another business expense headache” is crucial in understanding the value a solid marketing campaign really is to a company. By taking clients through a [...]

Apr 12, 2012

4 Things New Advertisers Need to Know About Google AdWords

2012-04-12T09:30:33-07:00By |All Blog Posts, Hot Design Tips|Comments Off on 4 Things New Advertisers Need to Know About Google AdWords

Until you have tried pay-per-click (PPC) advertising for yourself, it can seem a bit daunting to trust Google and the other major search engines to deliver new leads and sales directly to your virtual doorstep. After all, cyberspace is littered with companies that have wasted untold fortunes, on AdWords and elsewhere, because they didn't understand [...]

Mar 30, 2012

Digital Band-Aids: Can You Simply Tweak a Bad Logo?

2012-03-30T09:30:21-07:00By |All Blog Posts, Design Trends, What Were They Thinking?|Comments Off on Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn't know what they were doing. Maybe a [...]

Mar 15, 2012

Do You Really Need a Copywriter for Your Next Website?

2012-03-15T14:43:38-07:00By |All Blog Posts, Copywriting, Hot Design Tips|Comments Off on Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don't need one in a very strict sense, since you already own a keyboard and some word processing software. On the [...]

Mar 01, 2012

Is Search Engine Optimization Truly About Marketing Value… Or the 21st-Century Equivalent Of Smoke And Mirrors?

2012-03-01T14:28:24-07:00By |All Blog Posts, SEO|Comments Off on Is Search Engine Optimization Truly About Marketing Value… Or the 21st-Century Equivalent Of Smoke And Mirrors?

To answer this question, you first have to make an important distinction: When you work with the right kinds of online marketing and search engine optimization firms, the results will speak for themselves. In time, you'll have more visitors to your business website than ever, and they'll be targeted traffic, likely to convert into leads [...]

Feb 13, 2012

How To Craft A Killer E-Mail Newsletter

2012-02-13T11:00:39-07:00By |All Blog Posts, Design Trends, Hot Design Tips, New Effusion Projects|Comments Off on How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see. [...]

Jan 29, 2012

The Most Important Reason to Find the Right Creatives

2012-01-29T10:15:22-07:00By |All Blog Posts, Hot Design Tips, New Effusion Projects|Comments Off on The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can't be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can't win without. Believe it or not, it's the same with design professionals. Some are more talented, patient, and harder-working than [...]

Jan 12, 2012

Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

2012-01-12T09:00:50-07:00By |All Blog Posts, Design Trends, Hot Design Tips, Love 'em or Hate 'em Brands|Comments Off on Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

Like most new Google ideas – or relatively untested marketing ideas from any company, for that matter – Google Remarketing has been met with a combination of excitement, yawns, and complete confusion. What most business owners and marketing managers really want to know, however, is this: Is the program a great step forward in online [...]

Nov 30, 2011

Pure Genius

2011-11-30T12:30:57-07:00By |All Blog Posts, Humbled|Comments Off on Pure Genius

Are you looking for a hand drawn logo with the worst possible style and quality at a really affordable price? You’ve come to the right place. I’ll design you a crappy logo for a mere $5. That’s right, 5 BUCKS! to buy myself a beer at the local watering hole. Sometimes you just need to [...]

Load More Posts