Client: Image Craft
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As a company known 30+ years for producing large-format graphics, Image Craft needed a strategic way to introduce new service offerings as a result of acquiring several businesses that each came with their own branding and loyal customers.
To keep the trust of existing customers and make an easier transition for employees, Effusion Creative Solutions recommended using the color scheme of Image Craft’s new logo to correspond with the added services so that eventually clients would associate the relationships and the branding could evolve into one universal approach.
Effusion implemented this strategy on a new Image Craft website, which integrated all the mergers and services in an easy-to-understand layout while establishing Image Craft as the parent company.