Client: Mattel, Inc.
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Industry giant Mattel Euro’s international management group needed to present a new marketing strategy to its customers and partners at the conclusion of a multi-day seminar in Barcelona.
Initially seeking a PowerPoint presentation to support a three-person presentation, Effusion Creative Solutions convinced Mattel to use Prezi – a significantly more dynamic, modern tool for delivering such an important message.
From concept development through speech writing, props, humor, custom graphics, animations, and more, Effusion developed an attention-grabbing presentation across time zones, an aggressive deadline, and language barriers – all resulting in a successful and enthusiastic response for embracing Mattel’s new direction.