One of the first things you learn when you start to get into the field of search engine optimization or Internet marketing is that you can never have too much content. Why? Because that’s what more than 90% of the men and women who will ever buy from you are originally looking for, and because it’s what search engines and other websites have the easiest time measuring.
In other words, if you want your business to be found online, then you need all kinds of fresh content ie. writing, interesting photos, and online videos to add to your site, blog, and yes even your social profiles.
Unfortunately, however, having lots of content is also the best way to ruin your online marketing plans. That’s because those same people are just looking around for any content, but for something that helps them find the answer to important question, the solution to a pressing problem, or a way to satisfy their need or curiosity. If what you have doesn’t accomplish one of those things, or at least entertain them while they’re on your site, then there’s really no good reason for them not to quickly move elsewhere.
Here are a few ideas to help you avoid that trap and get the most out of your online marketing content:
Set release schedules that are steady, but not too aggressive.
You do need regular pieces of new content to get ahead, but don’t set a schedule that forces you to just accept anything, whether it’s from yourself, a copywriter, or a creative team. Set goals that are high, but realistic, so you can have time to work with the best ideas.
Use the “golden rule” of Internet marketing.
Would you want to read/watch what you’re about to put online? If not, then keep it on your hard drive until you feel like it’s something you would want to give some of your time and attention to.
Don’t start from scratch.
Developing content, whether it’s writing, video, or something else, is always easier when you have a list of topics and ideas in mind. The best inspiration usually won’t come to you while you’re staring at an empty screen, so get in the habit scribbling down thoughts and notions as they come to you – they’ll make for better ideas later.