We’ve all heard the term “spring cleaning,” but being a transplant from the East Coast to the Phoenix, Arizona area has altered my schedule for this ritual of clearing out closets and deep cleaning. Here, we wait for cooler weather to set in, which is right on the border of the start of the holiday season (Halloween through to the New Year). It made me think of some of our past and in-progress clients who have taken action to update and “refresh” their branding, and with it their marketing materials. Here are some samples Effusion Creative Solutions has had the privilege of developing. And just like when you clean out your home or office, no matter what time of year, a fresh start like this leaves you with a feeling of satisfaction and renewed confidence that helps you accomplish more.