Blog Archives

April 28, 2012

Are QR Codes A Marketing Fad, Or A Tool That Is Here To Stay?

Let’s face it, QR codes are fugly — and take up valuable design real estate. Additionally, if they’re not used correctly, you just messed up a perfectly good design for no reason. I’ve seen them used correctly and they can work, but I have to say, incorporating them into smaller marketing materials like a business.

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4 Things New Advertisers Need to Know About Google AdWords

Until you have tried pay-per-click (PPC) advertising for yourself, it can seem a bit daunting to trust Google and the other major search engines to deliver new leads and sales directly to your virtual doorstep. After all, cyberspace is littered with companies that have wasted untold fortunes, on AdWords and elsewhere, because they didn’t understand.

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Inspiration vs. Plagiarizing

Every designer, artist, cook, etc. is influenced or inspired on some level by others in their field. Trends are often started this way. A look or design style starts as a seed and then blossoms across a field and sparks ideas, spin-offs, look-a-likes or those that fully without care steal the idea as their own..

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Effusion Holiday iPhone 3G/iPod Touch Promotion

Have visions of sugar plums started dancing in your head? Scheduling your next marketing project by Dec. 19 with Effusion gets your company at least three holiday treats: • An additional tax write off for 2008 • A jumpstart on your 2009 marketing • An amazing chance to win an iPhone 3G or iPod Touch.

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How the Spiraling Economy Has Affected Nearly Every Storefront Except Apple

It’s very interesting to see how the malls are marketing this year to get people through their door. We just visited our local mall and 9 stores out of 10 had major discounts or FREE posters in nearly every window. Nearly every window except Apple’s. We’ve included photos of what the majority of storefronts looked.

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