Blog Archives

March 15, 2012

Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don’t need one in a very strict sense, since you already own a keyboard and some word processing software. On the.

View This Article →

Why You Can Actually Do More With Less Internet Marketing Content

One of the first things you learn when you start to get into the field of search engine optimization or Internet marketing is that you can never have too much content. Why? Because that’s what more than 90% of the men and women who will ever buy from you are originally looking for, and because.

View This Article →

Kitchen Sink Design (Part 2 of 2)

When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo. In the beginning when we first started our company, we were open to creating what we refer to as the “FrankinLogo” — meaning, we presented 4-6 logo concepts and let the client decide what they liked.

View This Article →

Kitchen Sink Design (Part 1 of 2)

What seems second nature to designers isn’t all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo. We refer to “content overload” as “Kitchen Sink Design.” Here’s the scenario, a client comes in and is ecstatic about their rebranding.

View This Article →