Blog Archives

March 30, 2012

Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn’t know what they were doing. Maybe a.

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Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

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DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

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Some Things Never Change

Some things really don’t change all that much. A design icon and American Modernist, Paul Rand, who designed classic logos like the UPS logo, Enron Logo, Yale Logo, ABC logo, IBM logo and Westinghouse Logo also worked with a younger Steve Jobs back in the day. From what looks like a Beta quality transfer to.

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Seriously, What is A Brand?

A brand is not a logo, it’s not your company’s identity or even a product. A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction..

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The Way My Grandma Saw It

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had: “It’s better to have one nice thing than to.

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