For most small business owners, social media can offer something of a conundrum: it’s too big, and growing too fast, for them to afford to ignore it. But on the other hand, it’s easy to lose a lot of time trying to keep up with Facebook, linked in comments … not to mention the dozens of other sites that are popping up all the time.

Our best advice: take 15 or 20 minutes a day to spend on your social media profiles. That’s long enough to hit the high notes and enjoy the marketing and search engine benefits, while not taking too big a chunk out of your schedule. Here are the best ways to use that time:

Update your profiles.
Never let the information about you or your business becomes stale. Make a point of updating your profiles at least every few days, and more often if possible.

Post important news.
When something big happens, let the world know. It doesn’t just give you something to post; it also gives your clients and colleagues reason to tune in to your page once in a while, in case you have a major development to share.

Keep – and use – a list of keywords and phrases.
Just as your web design our search engine specialist probably wants you to incorporate certain key words or phrases onto your web copy, so should you use them in your social media update. Google, Yahoo, and Bing are all weighing social networking content more heavily these days, so be sure you’re in for sizing your most important search terms.

Start conversations.
If you have a controversial point, or one that invites discussion, then make it on Facebook, or thrift week. People pay attention to the blatant marketing messages on social media sites, but they love to get involved in conversations, so start one.

Reply to questions and invitations.
It’s easy to ignore old friends, existing clients, or questions put to you online, but the point of these sites is to grow your network. Remember that, and try to follow up to questions and requests within a day or two.

Offer at least one piece of insight.
A good way to endear yourself to friends and customers is by explaining something about your product or industry that they might not have known. Develop a reputation for being insightful, and you’ll develop a following that much more quickly.

Social media sites could be the most important marketing avenue in the next three years… is your business ready?
Contact Effusion Creative Solutions
today and find out how you could be getting closer to thousands of potential buyers.