Branding starts with the logo. It’s the cornerstone for everything your branding campaign begins with to then fully flesh out into a comprehensive representation of how you are as a business. Building a brand has many different avenues ranging from those cheap-o sites that charge $5 to those contest sites that give you dozens and [...]
Unfamiliar with what a logo guidelines document is (also referred to as a style guide) — you’re not alone… here's the quick breakdown of what a logo design guideline document is. The What If you look to big brands like Starbucks, Target, Amazon, Apple etc, they typically have a how-to usage document that basically lays [...]
We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo [...]
As just about every business owner and executive realizes by now, logos are incredibly important to building identities. When they are designed and implemented correctly, they can remind customers of your product or service and unique selling proposition in an instant; when they aren't right, though, they can seem generic, bizarre, or even distracting. [...]
Strangely enough, this is a question we hear every so often from new clients, or those who just want their design work done quickly. Because these people use Microsoft Word on a regular basis, they tend to wonder why we can't build their marketing pieces the same way. After all, couldn't we just use [...]
Recently, we covered some of the major creative and web design trends that we expect to continue through the next year, and possibly a lot longer. Today, we want to keep that theme going with some great ideas that we've seen used well lately, in case you can use them to give your site [...]
