We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo [...]
As just about every business owner and executive realizes by now, logos are incredibly important to building identities. When they are designed and implemented correctly, they can remind customers of your product or service and unique selling proposition in an instant; when they aren't right, though, they can seem generic, bizarre, or even distracting. [...]
Strangely enough, this is a question we hear every so often from new clients, or those who just want their design work done quickly. Because these people use Microsoft Word on a regular basis, they tend to wonder why we can't build their marketing pieces the same way. After all, couldn't we just use [...]
Recently, we covered some of the major creative and web design trends that we expect to continue through the next year, and possibly a lot longer. Today, we want to keep that theme going with some great ideas that we've seen used well lately, in case you can use them to give your site [...]
