Blog Archives

March 30, 2012

Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn’t know what they were doing. Maybe a.

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Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don’t need one in a very strict sense, since you already own a keyboard and some word processing software. On the.

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Design Ethics, What Do You Stand For?

It’s funny how sometimes standing by your ethic guns may cost you money, but integrity I think… is priceless. Recently, we had a returning client that absolutely loved our work on a very large project that took 4 months to complete last year. We spent weekends and vacation time mind you, to ensure everything was.

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I was Wrrrrr.

I’m not sure if it’s just us or it’s a common thing in the industry. But over the last year, we’ve had a handful of potential clients that came to us to bid on a project and awarded it to a freelancer or another design firm (because the lowest bid seemed to be the most.

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I need it yesterday

Ah… the infamous last words. How many times have you dealt with a client, it can be in the design industry or any industry for that matter, that want to hop on the fast track to crank out a project? We’ve all been there. Ever notice though that more often than not, those turn and.

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Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

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DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

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Social Media Emersion: A Focus on FourSquare

If you’re going to get your feet wet, don’t just stick your toe in the water — cannonball it baby! With the social media revolution that has swept our society and the internet in the last few years, many businesses small and large are still resistant to social media and the greatness that it can.

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Do Your Homework!

I can’t tell you how many potential clients have come to us out of frustration with another firm or we’ve created a proposal, and ultimately weren’t chosen as the design firm for the project. Months later we were then re-approached by the very same client that learned their lesson with a bargain basement website company..

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Speculating on Spec Work

We’ve all done it, we’ve all learned our lesson and now don’t do it. The word “spec” should be added to the 7 dirty words list made famous by Howard Stern. Speculation work is a huge design industry abomination where potential clients/buyers approach a firm or designer with an enticing project — often an RFP.

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