Blog Archives

February 2, 2011

What Are Your Facebook Updates Really Telling Customers?

As film directors have been telling us for years, sometimes subtext is everything. It certainly is when it comes to your Facebook updates, where even the most offhanded comment or status update can create unintended impressions. Here are four things to look out for when telling your friends and fans what’s going on in your.

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Online Finally Outgrows Print… Should You Care?

Forbes recently reported that online ads surpassed newspaper advertising expenses in 2010. To most industry observers, and especially those of us who work with pay per click and other forms of Internet advertising, this wasn’t so much news as it was confirmation of a growing trend. After all, Web advertising is a lot more targeted.

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A Great Reason to Launch a Mobile Version of Your Business Website

Businesses of all sizes are quickly catching on to the fact that next-generation mobile devices aren’t going away anytime soon. With sales of Apple’s iPhone and Google’s Droid leading the way at tens of millions each through the holiday season, it’s clear that users are continuing to look for ways to stay connected while they’re.

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Why Local Search Should be a Big Part of Your 2011 SEO Strategy

If there was one web trend in 2010 that flew a little “under the radar” for a lot of business owners, it might have been local search. It’s not as exciting as the new wave of social media sites coming out, or as completely obvious as the rise of next-generation mobile devices, but make no.

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Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

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DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

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Do Your Homework!

I can’t tell you how many potential clients have come to us out of frustration with another firm or we’ve created a proposal, and ultimately weren’t chosen as the design firm for the project. Months later we were then re-approached by the very same client that learned their lesson with a bargain basement website company..

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Less Stress. Peace of Mind. Priceless.

About 36 hours before hosting a holiday party for almost 40 people from my business group Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there’s no patching it up, you have to do a complete replacement. Luckily, one of the members.

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Dangling Carrots

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price. Simmilar to spec work “carrot danglers” typically are new prospects that love your.

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Trust Your Design Firm

People typically come to Effusion because they’ve seen and loved our work or know people that have worked with us and want a similar experience. We sign-on new clients and referrals regularly throughout the year that trust our design expertise because of this. Some clients are more hands on and that’s fine, where others tend.

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