Blog Archives

October 23, 2011

How to Turn a PowerPoint Presentation Into Compelling Web Content

Ever finish a particularly impactful business meeting or sales presentation and wish you could tap into that energy again and again to help you grow your business? Well, maybe you can. While a large part of your PowerPoint talk might be your tone of voice, presence, and timing, there are some steps you can take.

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Does Your Design Firm Communicate as Well as it Designs?

We can tell you from experience that, no matter how a new potential client comes to us, at some point in the first 10 or 15 minutes of meeting them, a version of the phrase “show us your samples” is going to be uttered into the air. We can understand; clients are paying for strong.

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Is Print Dead?

Somewhere over the past two decades, print design stopped being the hot young thing and moved into the attic with its collection of cats. Meanwhile, online marketing – and all of its forms, from search engine optimization to social media – suddenly became the one sexy thing that every business of any size “simply had.

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Why You Can Actually Do More With Less Internet Marketing Content

One of the first things you learn when you start to get into the field of search engine optimization or Internet marketing is that you can never have too much content. Why? Because that’s what more than 90% of the men and women who will ever buy from you are originally looking for, and because.

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Think like an Amazonian: 4 Ways to Turn More Online Visitors Into Buyers

For all the attention paid to search engine optimization, social media marketing, and other ways to boost the traffic you receive on your business website, there is surprisingly little written or said about how to turn a higher percentage of those visitors into actual customers. Since increasing your sales rate is usually easier and more.

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Social Media Marketing in 15 Minutes a Day: How to Get the Most Out of Sites Like Twitter and Facebook

For most small business owners, social media can offer something of a conundrum: it’s too big, and growing too fast, for them to afford to ignore it. But on the other hand, it’s easy to lose a lot of time trying to keep up with Facebook, linked in comments … not to mention the dozens.

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5 Ways to Double the Impact of Your Online Marketing Video… Without Spending a Dime

If there is one thing nearly every business owner has learned how to do over the last few years of economic uncertainty, it’s how to get a little more from a little less. And yet, a surprising number of companies large and small make simple mistakes that stop them from getting the maximum impact from.

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Three Things You Absolutely Must do on Twitter

As much as it pains us to say, there are some situations where twitter isn’t quite all it’s cracked up to be. Don’t get us wrong: it’s definitely a lot of fun, and certainly an emerging marketing medium that’s only going to become more important in the future. But at the same time, unless you’re.

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Bing Likes What You Like on Facebook: the First Step in a New Direction?

Microsoft’s Bing, the “decision engine” that wisely recognizes how overbearing thousands upon thousands of search results can be, has recently started incorporating people’s “likes” from sites like Facebook into their algorithm. In other words, they’re looking to see what we think is fun and important to decide what searchers might want to find. Is this.

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An Easy Way to Make Your Online Videos More Effective

Sometimes, the best pieces of business or marketing advice are so simple that they almost seem obvious. In the case of today’s tip, it’s one that most of us know and recognize, but have trouble executing from time to time: keep your online videos as short as reasonably possible. This doesn’t mean, of course, that.

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