Blog Archives

December 5, 2008

Seriously, What is A Brand?

A brand is not a logo, it’s not your company’s identity or even a product. A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction..

View This Article →

The Way My Grandma Saw It

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had: “It’s better to have one nice thing than to.

View This Article →

4th Quarter, 3rd and 24

It’s the fourth quarter, the last month before the New Year. If year-end marketing budgets haven’t been spent yet or you’re anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you’ll be ready to go to.

View This Article →

Black Friday Madness — What Were You Doing at 3am?

Where was I? I was sleeping like a baby without an ounce of shopping anxiety. If you’ve ever waited tables, Black Friday traditionally is a lot like working at Sizzler on Mother’s day: lines out the door, crazy people, running out of product, a lot of apologies and my favorite — parking lot rage. It’s.

View This Article →

Starbucks Spreads Holiday Cheer and Turns (RED)

So there I am in the Starbucks drive through for the usual morning wake-me-up. I get to the window and the barista says “Your coffee was just paid for by the car in front of you.” (who by this time has fled the scene) She proceeds to tell me that every car in front of.

View This Article →

Axel Rose is A Pepper, and Just Made Everyone Else A Pepper Too

You can say what you want about perfectionists. While Effusion has been accused of pixel paranoia and designs having to be perfect before they are sent to any client, Axel on the other hand has taken perfectionism to a whole new level. Mrs. Butterworth has nothing on Axel who has taken his own sweet time.

View This Article →

Kitchen Sink Design (Part 2 of 2)

When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo. In the beginning when we first started our company, we were open to creating what we refer to as the “FrankinLogo” — meaning, we presented 4-6 logo concepts and let the client decide what they liked.

View This Article →

Kitchen Sink Design (Part 1 of 2)

What seems second nature to designers isn’t all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo. We refer to “content overload” as “Kitchen Sink Design.” Here’s the scenario, a client comes in and is ecstatic about their rebranding.

View This Article →

Apple’s iPhone 3G Ads — The Creative Reveal

These ads should all all be titled “Yeah Just Like That.” Yes, I’m a devote lamb following Apple every where they go, but aside from that, I have to share with you how creative I thought one of their most recent ads were for a product called Shazam. The last dozen or so TV ads.

View This Article →

Branding it Right with Magnetizing Results

When Metallica set out to create a themed branded identity for their 1st album in 5 years they wanted a huge visual impact. Because the music industry is in a huge flux these days the band realized it needed to approach this album in a more creative way. Turner Duckworth (who’ve worked with giants such.

View This Article →