Blog Archives

February 25, 2013

Investment = Quality. Your Image = Everything

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of a meaningful investment vs “just another business expense headache” is crucial in understanding the value a solid marketing campaign really is to a company. By taking clients through a.

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4 Things New Advertisers Need to Know About Google AdWords

Until you have tried pay-per-click (PPC) advertising for yourself, it can seem a bit daunting to trust Google and the other major search engines to deliver new leads and sales directly to your virtual doorstep. After all, cyberspace is littered with companies that have wasted untold fortunes, on AdWords and elsewhere, because they didn’t understand.

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The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

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Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

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DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

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So What’s All The Hype?

Social media, social media, social media. It’s all you hear these days. Companies are going to conventions who in turn have speakers telling their audiences, “if your company doesn’t have a digital footprint, you simply don’t exist as a business.” I have to say that sums it up, spot on. Social media is the number.

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Less Stress. Peace of Mind. Priceless.

About 36 hours before hosting a holiday party for almost 40 people from my business group Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there’s no patching it up, you have to do a complete replacement. Luckily, one of the members.

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Use the Best Ingredients

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can. At Effusion.

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Dangling Carrots

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price. Simmilar to spec work “carrot danglers” typically are new prospects that love your.

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Trust Your Design Firm

People typically come to Effusion because they’ve seen and loved our work or know people that have worked with us and want a similar experience. We sign-on new clients and referrals regularly throughout the year that trust our design expertise because of this. Some clients are more hands on and that’s fine, where others tend.

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