Blog Archives

February 13, 2012

How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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Pure Genius

Are you looking for a hand drawn logo with the worst possible style and quality at a really affordable price? You’ve come to the right place. I’ll design you a crappy logo for a mere $5. That’s right, 5 BUCKS! to buy myself a beer at the local watering hole. Sometimes you just need to.

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Less Stress. Peace of Mind. Priceless.

About 36 hours before hosting a holiday party for almost 40 people from my business group Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there’s no patching it up, you have to do a complete replacement. Luckily, one of the members.

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Effusion Recognized 2nd Connsecutive Year for Brand Excellence

For the second consecutive year, LogoLounge has recognized Effusion for brand design excellence. OK so we’re tooting our own horn, but we’re proud of what we do here and being recognized in your industry to what a panel of international judges judging over 30,000 logo submissions and considering your work “solid design” is worth a.

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Kitchen Sink Design (Part 2 of 2)

When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo. In the beginning when we first started our company, we were open to creating what we refer to as the “FrankinLogo” — meaning, we presented 4-6 logo concepts and let the client decide what they liked.

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Kitchen Sink Design (Part 1 of 2)

What seems second nature to designers isn’t all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo. We refer to “content overload” as “Kitchen Sink Design.” Here’s the scenario, a client comes in and is ecstatic about their rebranding.

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House Industries is in the Houssseee. . .

Sounds like something Arsenio Hall’s announcer might have said back in the day (just dated myself 10 years by saying that). I think House Ind is the typography equivalent to Apple and all that they do. If you’ve ever seen or purchased their House Ten Year Book: it’s something to behold. Everything (and I do.

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Even Well Established Companies Rebrand — What Are You Waiting For?

Many clients are resistant to change. When we have a client approach us for one type of project we often will suggest the idea of rebranding if a mark looks unprofessional or just isn’t inline with today’s standards of logo design. The first thing we hear is “oh no, can’t do that — our logo.

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Clean and Well Thoughtout Design

When it comes to reputation and longevity in the business Pentagram is clearly a design deity. Clean and well thought out design is something that precedes their work. You hear the name and think yes. . .pure quality and creativity without compromise. Their talents run the gamut from branding to architecture and they’ve left their.

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Time to Refresh

We’ve all heard the term “spring cleaning,” but being a transplant from the East Coast to the Phoenix, Arizona area has altered my schedule for this ritual of clearing out closets and deep cleaning. Here, we wait for cooler weather to set in, which is right on the border of the start of the holiday.

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