Blog Archives

November 17, 2008

Pushing Buttons with Niche Marketing

You can love ’em or hate ’em but when it comes down to marketing genius and pushing the right buttons to get a brand noticed, you don’t have to look any further than Marilyn Manson. As the self proclaimed “Antichrist Superstar”, Manson has been indisputably among the most notorious and controversial entertainers since the mid.

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House Industries is in the Houssseee. . .

Sounds like something Arsenio Hall’s announcer might have said back in the day (just dated myself 10 years by saying that). I think House Ind is the typography equivalent to Apple and all that they do. If you’ve ever seen or purchased their House Ten Year Book: it’s something to behold. Everything (and I do.

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Apple’s iPhone 3G Ads — The Creative Reveal

These ads should all all be titled “Yeah Just Like That.” Yes, I’m a devote lamb following Apple every where they go, but aside from that, I have to share with you how creative I thought one of their most recent ads were for a product called Shazam. The last dozen or so TV ads.

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Clean and Well Thoughtout Design

When it comes to reputation and longevity in the business Pentagram is clearly a design deity. Clean and well thought out design is something that precedes their work. You hear the name and think yes. . .pure quality and creativity without compromise. Their talents run the gamut from branding to architecture and they’ve left their.

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Obama Brand Power

Obama’s marketing campaign was a well oiled machine, in touch with the youth, in touch with today’s technology and very “now” in terms of interacting with today’s new media to get his message out. What’s even more amazing about Obama’s image is his brand. In a market watch article it states that the Obama symbol.

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Don’t Market, Don’t Rebrand, Don’t Position Yourself

A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an.

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They Put More Money Toward Marketing

Like everywhere around the country, here in Chandler, Arizona we see businesses closing up shop all around us. My son works at Jamba Juice, and when I was picking him up yesterday someone came in saying the Pizza shop next door closed down. I proceeded to ask the general manager of Jamba Juice how their.

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Change Your Look, Change Your Life

This was a call out on the October 2008 cover of House Beautiful. Though this was in reference to changing the look of your home and finding ways to feel more connected to your environment, the slogan certainly applies to what Effusion does for businesses. Our job is all about helping companies better connect with.

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