Blog Archives

December 8, 2008

Trust Your Design Firm

People typically come to Effusion because they’ve seen and loved our work or know people that have worked with us and want a similar experience. We sign-on new clients and referrals regularly throughout the year that trust our design expertise because of this. Some clients are more hands on and that’s fine, where others tend.

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Seriously, What is A Brand?

A brand is not a logo, it’s not your company’s identity or even a product. A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction..

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The Way My Grandma Saw It

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had: “It’s better to have one nice thing than to.

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4th Quarter, 3rd and 24

It’s the fourth quarter, the last month before the New Year. If year-end marketing budgets haven’t been spent yet or you’re anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you’ll be ready to go to.

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Black Friday Madness — What Were You Doing at 3am?

Where was I? I was sleeping like a baby without an ounce of shopping anxiety. If you’ve ever waited tables, Black Friday traditionally is a lot like working at Sizzler on Mother’s day: lines out the door, crazy people, running out of product, a lot of apologies and my favorite — parking lot rage. It’s.

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How the Spiraling Economy Has Affected Nearly Every Storefront Except Apple

It’s very interesting to see how the malls are marketing this year to get people through their door. We just visited our local mall and 9 stores out of 10 had major discounts or FREE posters in nearly every window. Nearly every window except Apple’s. We’ve included photos of what the majority of storefronts looked.

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Starbucks Spreads Holiday Cheer and Turns (RED)

So there I am in the Starbucks drive through for the usual morning wake-me-up. I get to the window and the barista says “Your coffee was just paid for by the car in front of you.” (who by this time has fled the scene) She proceeds to tell me that every car in front of.

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Thanksgiving

Well, it’s here. We are in the final week of November. If you live in the good ole U.S.A., that means we take time out as a nation on Thursday to give thanks for all of our blessings. For most of us, it means we get together with family and friends and eat a huge.

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Speculating on Spec Work

We’ve all done it, we’ve all learned our lesson and now don’t do it. The word “spec” should be added to the 7 dirty words list made famous by Howard Stern. Speculation work is a huge design industry abomination where potential clients/buyers approach a firm or designer with an enticing project — often an RFP.

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Axel Rose is A Pepper, and Just Made Everyone Else A Pepper Too

You can say what you want about perfectionists. While Effusion has been accused of pixel paranoia and designs having to be perfect before they are sent to any client, Axel on the other hand has taken perfectionism to a whole new level. Mrs. Butterworth has nothing on Axel who has taken his own sweet time.

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