Blog Archives

February 2, 2011

What Are Your Facebook Updates Really Telling Customers?

As film directors have been telling us for years, sometimes subtext is everything. It certainly is when it comes to your Facebook updates, where even the most offhanded comment or status update can create unintended impressions. Here are four things to look out for when telling your friends and fans what’s going on in your.

View This Article →

Online Finally Outgrows Print… Should You Care?

Forbes recently reported that online ads surpassed newspaper advertising expenses in 2010. To most industry observers, and especially those of us who work with pay per click and other forms of Internet advertising, this wasn’t so much news as it was confirmation of a growing trend. After all, Web advertising is a lot more targeted.

View This Article →

A Great Reason to Launch a Mobile Version of Your Business Website

Businesses of all sizes are quickly catching on to the fact that next-generation mobile devices aren’t going away anytime soon. With sales of Apple’s iPhone and Google’s Droid leading the way at tens of millions each through the holiday season, it’s clear that users are continuing to look for ways to stay connected while they’re.

View This Article →

Why Local Search Should be a Big Part of Your 2011 SEO Strategy

If there was one web trend in 2010 that flew a little “under the radar” for a lot of business owners, it might have been local search. It’s not as exciting as the new wave of social media sites coming out, or as completely obvious as the rise of next-generation mobile devices, but make no.

View This Article →

Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

View This Article →

DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

View This Article →

Social Media Emersion: A Focus on FourSquare

If you’re going to get your feet wet, don’t just stick your toe in the water — cannonball it baby! With the social media revolution that has swept our society and the internet in the last few years, many businesses small and large are still resistant to social media and the greatness that it can.

View This Article →

So What’s All The Hype?

Social media, social media, social media. It’s all you hear these days. Companies are going to conventions who in turn have speakers telling their audiences, “if your company doesn’t have a digital footprint, you simply don’t exist as a business.” I have to say that sums it up, spot on. Social media is the number.

View This Article →

Use the Best Ingredients

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can. At Effusion.

View This Article →

Dangling Carrots

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price. Simmilar to spec work “carrot danglers” typically are new prospects that love your.

View This Article →