Blog Archives

March 1, 2012

Is Search Engine Optimization Truly About Marketing Value… Or the 21st-Century Equivalent Of Smoke And Mirrors?

To answer this question, you first have to make an important distinction: When you work with the right kinds of online marketing and search engine optimization firms, the results will speak for themselves. In time, you’ll have more visitors to your business website than ever, and they’ll be targeted traffic, likely to convert into leads.

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How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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How to Turn a PowerPoint Presentation Into Compelling Web Content

Ever finish a particularly impactful business meeting or sales presentation and wish you could tap into that energy again and again to help you grow your business? Well, maybe you can. While a large part of your PowerPoint talk might be your tone of voice, presence, and timing, there are some steps you can take.

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Does Your Design Firm Communicate as Well as it Designs?

We can tell you from experience that, no matter how a new potential client comes to us, at some point in the first 10 or 15 minutes of meeting them, a version of the phrase “show us your samples” is going to be uttered into the air. We can understand; clients are paying for strong.

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Think like an Amazonian: 4 Ways to Turn More Online Visitors Into Buyers

For all the attention paid to search engine optimization, social media marketing, and other ways to boost the traffic you receive on your business website, there is surprisingly little written or said about how to turn a higher percentage of those visitors into actual customers. Since increasing your sales rate is usually easier and more.

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Social Media Marketing in 15 Minutes a Day: How to Get the Most Out of Sites Like Twitter and Facebook

For most small business owners, social media can offer something of a conundrum: it’s too big, and growing too fast, for them to afford to ignore it. But on the other hand, it’s easy to lose a lot of time trying to keep up with Facebook, linked in comments … not to mention the dozens.

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5 Ways to Double the Impact of Your Online Marketing Video… Without Spending a Dime

If there is one thing nearly every business owner has learned how to do over the last few years of economic uncertainty, it’s how to get a little more from a little less. And yet, a surprising number of companies large and small make simple mistakes that stop them from getting the maximum impact from.

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Three Things You Absolutely Must do on Twitter

As much as it pains us to say, there are some situations where twitter isn’t quite all it’s cracked up to be. Don’t get us wrong: it’s definitely a lot of fun, and certainly an emerging marketing medium that’s only going to become more important in the future. But at the same time, unless you’re.

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Bing Likes What You Like on Facebook: the First Step in a New Direction?

Microsoft’s Bing, the “decision engine” that wisely recognizes how overbearing thousands upon thousands of search results can be, has recently started incorporating people’s “likes” from sites like Facebook into their algorithm. In other words, they’re looking to see what we think is fun and important to decide what searchers might want to find. Is this.

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An Easy Way to Make Your Online Videos More Effective

Sometimes, the best pieces of business or marketing advice are so simple that they almost seem obvious. In the case of today’s tip, it’s one that most of us know and recognize, but have trouble executing from time to time: keep your online videos as short as reasonably possible. This doesn’t mean, of course, that.

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