Blog Archives

February 25, 2013

Investment = Quality. Your Image = Everything

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of a meaningful investment vs “just another business expense headache” is crucial in understanding the value a solid marketing campaign really is to a company. By taking clients through a.

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Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn’t know what they were doing. Maybe a.

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Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don’t need one in a very strict sense, since you already own a keyboard and some word processing software. On the.

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Is Search Engine Optimization Truly About Marketing Value… Or the 21st-Century Equivalent Of Smoke And Mirrors?

To answer this question, you first have to make an important distinction: When you work with the right kinds of online marketing and search engine optimization firms, the results will speak for themselves. In time, you’ll have more visitors to your business website than ever, and they’ll be targeted traffic, likely to convert into leads.

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How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

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Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

Like most new Google ideas – or relatively untested marketing ideas from any company, for that matter – Google Remarketing has been met with a combination of excitement, yawns, and complete confusion. What most business owners and marketing managers really want to know, however, is this: Is the program a great step forward in online.

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How to Turn a PowerPoint Presentation Into Compelling Web Content

Ever finish a particularly impactful business meeting or sales presentation and wish you could tap into that energy again and again to help you grow your business? Well, maybe you can. While a large part of your PowerPoint talk might be your tone of voice, presence, and timing, there are some steps you can take.

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Does Your Design Firm Communicate as Well as it Designs?

We can tell you from experience that, no matter how a new potential client comes to us, at some point in the first 10 or 15 minutes of meeting them, a version of the phrase “show us your samples” is going to be uttered into the air. We can understand; clients are paying for strong.

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Is Print Dead?

Somewhere over the past two decades, print design stopped being the hot young thing and moved into the attic with its collection of cats. Meanwhile, online marketing – and all of its forms, from search engine optimization to social media – suddenly became the one sexy thing that every business of any size “simply had.

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