Blog Archives

January 29, 2012

The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

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I was Wrrrrr.

I’m not sure if it’s just us or it’s a common thing in the industry. But over the last year, we’ve had a handful of potential clients that came to us to bid on a project and awarded it to a freelancer or another design firm (because the lowest bid seemed to be the most.

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Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

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DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

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Land of the Lost Clients

We constantly tout how important it is to communicate from the first point of contact until a project wraps. We’ve heard enough client horror stories about their previous design firm and how they never can get a hold of them (which by the way we don’t understand at all). So making sure we’re there always.

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Less Stress. Peace of Mind. Priceless.

About 36 hours before hosting a holiday party for almost 40 people from my business group Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there’s no patching it up, you have to do a complete replacement. Luckily, one of the members.

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Inspiration vs. Plagiarizing

Every designer, artist, cook, etc. is influenced or inspired on some level by others in their field. Trends are often started this way. A look or design style starts as a seed and then blossoms across a field and sparks ideas, spin-offs, look-a-likes or those that fully without care steal the idea as their own..

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Effusion Holiday iPhone 3G/iPod Touch Promotion

Have visions of sugar plums started dancing in your head? Scheduling your next marketing project by Dec. 19 with Effusion gets your company at least three holiday treats: • An additional tax write off for 2008 • A jumpstart on your 2009 marketing • An amazing chance to win an iPhone 3G or iPod Touch.

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The Way My Grandma Saw It

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had: “It’s better to have one nice thing than to.

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