Blog Archives

November 14, 2008

Even Well Established Companies Rebrand — What Are You Waiting For?

Many clients are resistant to change. When we have a client approach us for one type of project we often will suggest the idea of rebranding if a mark looks unprofessional or just isn’t inline with today’s standards of logo design. The first thing we hear is “oh no, can’t do that — our logo.

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Apple’s iPhone 3G Ads — The Creative Reveal

These ads should all all be titled “Yeah Just Like That.” Yes, I’m a devote lamb following Apple every where they go, but aside from that, I have to share with you how creative I thought one of their most recent ads were for a product called Shazam. The last dozen or so TV ads.

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Branding it Right with Magnetizing Results

When Metallica set out to create a themed branded identity for their 1st album in 5 years they wanted a huge visual impact. Because the music industry is in a huge flux these days the band realized it needed to approach this album in a more creative way. Turner Duckworth (who’ve worked with giants such.

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Clean and Well Thoughtout Design

When it comes to reputation and longevity in the business Pentagram is clearly a design deity. Clean and well thought out design is something that precedes their work. You hear the name and think yes. . .pure quality and creativity without compromise. Their talents run the gamut from branding to architecture and they’ve left their.

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Obama Brand Power

Obama’s marketing campaign was a well oiled machine, in touch with the youth, in touch with today’s technology and very “now” in terms of interacting with today’s new media to get his message out. What’s even more amazing about Obama’s image is his brand. In a market watch article it states that the Obama symbol.

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Don’t Market, Don’t Rebrand, Don’t Position Yourself

A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an.

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Time to Refresh

We’ve all heard the term “spring cleaning,” but being a transplant from the East Coast to the Phoenix, Arizona area has altered my schedule for this ritual of clearing out closets and deep cleaning. Here, we wait for cooler weather to set in, which is right on the border of the start of the holiday.

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They Put More Money Toward Marketing

Like everywhere around the country, here in Chandler, Arizona we see businesses closing up shop all around us. My son works at Jamba Juice, and when I was picking him up yesterday someone came in saying the Pizza shop next door closed down. I proceeded to ask the general manager of Jamba Juice how their.

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Change Your Look, Change Your Life

This was a call out on the October 2008 cover of House Beautiful. Though this was in reference to changing the look of your home and finding ways to feel more connected to your environment, the slogan certainly applies to what Effusion does for businesses. Our job is all about helping companies better connect with.

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