Blog Archives

February 16, 2011

An Easy Way to Make Your Online Videos More Effective

Sometimes, the best pieces of business or marketing advice are so simple that they almost seem obvious. In the case of today’s tip, it’s one that most of us know and recognize, but have trouble executing from time to time: keep your online videos as short as reasonably possible. This doesn’t mean, of course, that.

View This Article →

What Are Your Facebook Updates Really Telling Customers?

As film directors have been telling us for years, sometimes subtext is everything. It certainly is when it comes to your Facebook updates, where even the most offhanded comment or status update can create unintended impressions. Here are four things to look out for when telling your friends and fans what’s going on in your.

View This Article →

Online Finally Outgrows Print… Should You Care?

Forbes recently reported that online ads surpassed newspaper advertising expenses in 2010. To most industry observers, and especially those of us who work with pay per click and other forms of Internet advertising, this wasn’t so much news as it was confirmation of a growing trend. After all, Web advertising is a lot more targeted.

View This Article →

A Great Reason to Launch a Mobile Version of Your Business Website

Businesses of all sizes are quickly catching on to the fact that next-generation mobile devices aren’t going away anytime soon. With sales of Apple’s iPhone and Google’s Droid leading the way at tens of millions each through the holiday season, it’s clear that users are continuing to look for ways to stay connected while they’re.

View This Article →

Why Local Search Should be a Big Part of Your 2011 SEO Strategy

If there was one web trend in 2010 that flew a little “under the radar” for a lot of business owners, it might have been local search. It’s not as exciting as the new wave of social media sites coming out, or as completely obvious as the rise of next-generation mobile devices, but make no.

View This Article →

Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

View This Article →

DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

View This Article →

Some Things Never Change

Some things really don’t change all that much. A design icon and American Modernist, Paul Rand, who designed classic logos like the UPS logo, Enron Logo, Yale Logo, ABC logo, IBM logo and Westinghouse Logo also worked with a younger Steve Jobs back in the day. From what looks like a Beta quality transfer to.

View This Article →

So What’s All The Hype?

Social media, social media, social media. It’s all you hear these days. Companies are going to conventions who in turn have speakers telling their audiences, “if your company doesn’t have a digital footprint, you simply don’t exist as a business.” I have to say that sums it up, spot on. Social media is the number.

View This Article →

Effusion Recognized 2nd Connsecutive Year for Brand Excellence

For the second consecutive year, LogoLounge has recognized Effusion for brand design excellence. OK so we’re tooting our own horn, but we’re proud of what we do here and being recognized in your industry to what a panel of international judges judging over 30,000 logo submissions and considering your work “solid design” is worth a.

View This Article →