Blog Archives

March 30, 2012

Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn’t know what they were doing. Maybe a.

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How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

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Pure Genius

Are you looking for a hand drawn logo with the worst possible style and quality at a really affordable price? You’ve come to the right place. I’ll design you a crappy logo for a mere $5. That’s right, 5 BUCKS! to buy myself a beer at the local watering hole. Sometimes you just need to.

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Is Print Dead?

Somewhere over the past two decades, print design stopped being the hot young thing and moved into the attic with its collection of cats. Meanwhile, online marketing – and all of its forms, from search engine optimization to social media – suddenly became the one sexy thing that every business of any size “simply had.

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Think like an Amazonian: 4 Ways to Turn More Online Visitors Into Buyers

For all the attention paid to search engine optimization, social media marketing, and other ways to boost the traffic you receive on your business website, there is surprisingly little written or said about how to turn a higher percentage of those visitors into actual customers. Since increasing your sales rate is usually easier and more.

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Social Media Marketing in 15 Minutes a Day: How to Get the Most Out of Sites Like Twitter and Facebook

For most small business owners, social media can offer something of a conundrum: it’s too big, and growing too fast, for them to afford to ignore it. But on the other hand, it’s easy to lose a lot of time trying to keep up with Facebook, linked in comments … not to mention the dozens.

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5 Ways to Double the Impact of Your Online Marketing Video… Without Spending a Dime

If there is one thing nearly every business owner has learned how to do over the last few years of economic uncertainty, it’s how to get a little more from a little less. And yet, a surprising number of companies large and small make simple mistakes that stop them from getting the maximum impact from.

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Three Things You Absolutely Must do on Twitter

As much as it pains us to say, there are some situations where twitter isn’t quite all it’s cracked up to be. Don’t get us wrong: it’s definitely a lot of fun, and certainly an emerging marketing medium that’s only going to become more important in the future. But at the same time, unless you’re.

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Bing Likes What You Like on Facebook: the First Step in a New Direction?

Microsoft’s Bing, the “decision engine” that wisely recognizes how overbearing thousands upon thousands of search results can be, has recently started incorporating people’s “likes” from sites like Facebook into their algorithm. In other words, they’re looking to see what we think is fun and important to decide what searchers might want to find. Is this.

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