Category

What Were They Thinking?

Overbranding

We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo snobbiness.

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Marketing to the Delusional :: Sense of Urgency vs. Sanity

I’m not sure if it’s just me, but I think Black Friday, while marketed well on every TV & radio station and via social media (literally for free) is so over-hyped that people overlook the value of sanity over that “huge” discount they are supposedly getting. Look… I like a good deal just like the.

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Getting Burned…

The old saying “Fool me once, shame on you, fool me twice, shame on me” could never be more accurate. After all these years in the business, I’m still shocked when clients existing or those being courted, fall into the lowest price syndrome. Yep they fully trust you, they recommend you to everyone they know,.

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The Engagement

Like marriage, a proposal between client and design firm is based upon what is presented for the project scope. If the project creative brief spells out X, the proposal reflects that offering. However, somewhere down the line after the project begins, what sometimes happens is details may evolve which require a change ultimately altering the.

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Investment = Quality. Your Image = Everything

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of a meaningful investment vs “just another business expense headache” is crucial in understanding the value a solid marketing campaign really is to a company. By taking clients through a.

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How Brand Loyalty Put Me in the Doghouse

Buying into the hype… Black Friday is one thing, I will not buy into the pandemonium that surrounds holiday shopping, but when you have an iconic brand like Hostess and all the fond memories that a brand brings back as a kid, that’s when I get sucked into a company’s rich brand history. When Hostess.

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eblah

ebay for some has been around since before they were born, for me it was there in the internet’s infancy and weathered the dot com storm to be one of the most recognizable brands online and off. The logo was always a bit quirky, an eclectic mixture of overlapping, skewed, and varying sized characters. It’s.

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Red Flag Clients

Being choosy in a declining market can be tough, this just doesn’t go for the design field but really any market. When you first build your business you take on any work you can to get the ball rolling, to get the clients in the door and do what you can to establish community rapport..

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Myth #4: Creative, Responsive & Deadline Driven? Yes… These Types of Design Firms Do Exist! Trust Your Gut and Believe

At the time, the design firm you chose completely fit the bill, their portfolio was highly creative, their branding skills were top-notch, their web design skills were off the chart and while they weren’t the cheapest  in your RFP round-up — they were sure close. So what happened and where did they go? Well… you.

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Do Your Homework

We probably sound like a broken record but it needs to be said again — do your homework before hiring your next design firm. Whether you’re looking at hiring us or 5 other companies, check us all out, ask for references, read testimonials, visit Yelp, go to ripoffreport.com, Google everyone — just see what’s out.

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