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Solid Brands

The Seahawks Didn’t Win Super Bowl 2014 — Radio Shack Did Big Time

What a disastrous Superbowl. A major one sided train wreck. There were few highlights (Bruno Mars may have saved the viewership from bailing at half time) and even worse very few commercials that hit the mark. Growing up in the 80s (I feel like this is the intro to the Goldbergs TV show) I was.

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Adobe Creative Cloud Rocked My World (and my wallet)

If you’re a designer, a true designer or you have a design firm, you work with Adobe Creative Suite tools. You don’t monkey around with the off-brands like Corel Draw or that open source non-sense — you use grown-up software for the design world you live in. Adobe has been around forever and even before.

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How Branding Has Changed in Recent Years

Branding, as an art, isn’t what it used to be. For one thing, it’s no longer confined to smoky rooms deep inside major ad agencies; these days, everyone – from the biggest companies to the smallest – is getting in on the act. That’s probably the reason for the second difference: that everyone is doing.

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What Are Your Facebook Updates Really Telling Customers?

As film directors have been telling us for years, sometimes subtext is everything. It certainly is when it comes to your Facebook updates, where even the most offhanded comment or status update can create unintended impressions. Here are four things to look out for when telling your friends and fans what’s going on in your.

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Social Media Emersion: A Focus on FourSquare

If you’re going to get your feet wet, don’t just stick your toe in the water — cannonball it baby! With the social media revolution that has swept our society and the internet in the last few years, many businesses small and large are still resistant to social media and the greatness that it can.

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More Glitter Dad!

It’s fitting that this blog entry comes in December, the month when stores and homes are decorated with extra lights, garlands, and all kinds of shiny decorative objects. It’s a time when we put more glitter into our surroundings. Adding glitter in the form of great design is what Effusion Creative Solutions is all about..

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Use the Best Ingredients

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can. At Effusion.

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Seriously, What is A Brand?

A brand is not a logo, it’s not your company’s identity or even a product. A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction..

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How the Spiraling Economy Has Affected Nearly Every Storefront Except Apple

It’s very interesting to see how the malls are marketing this year to get people through their door. We just visited our local mall and 9 stores out of 10 had major discounts or FREE posters in nearly every window. Nearly every window except Apple’s. We’ve included photos of what the majority of storefronts looked.

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Starbucks Spreads Holiday Cheer and Turns (RED)

So there I am in the Starbucks drive through for the usual morning wake-me-up. I get to the window and the barista says “Your coffee was just paid for by the car in front of you.” (who by this time has fled the scene) She proceeds to tell me that every car in front of.

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