Category

New Effusion Projects

Why Landing Pages Are Important

I’ll be the first one to admit it, we were lacking in landing page panache. We were erring on the side of SEO caution by having many of our main navigation pages stuffed with words and information and a lot of copy fluff. At Effusion we tell our clients all the time to not write.

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Getting Burned…

The old saying “Fool me once, shame on you, fool me twice, shame on me” could never be more accurate. After all these years in the business, I’m still shocked when clients existing or those being courted, fall into the lowest price syndrome. Yep they fully trust you, they recommend you to everyone they know,.

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New Look, More Visual Impact with Streamlined Appeal

We just launched our new website. Yes, it’s overdue but the previous site has served us very well. The new website really helps visitors navigate through our site more easily with stronger visual cues triggered by emphasizing splashes of color and down-playing other bits of information that while important aren’t actually the end goal for.

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It’s the little things…

Just wanted to give a quick shout out to a new client of ours Pandemobium.com. They are a new start-up that specializes in apps for mobile devices for smartphones & tablets and they also create mobile websites as well. They recently came to Effusion to have some business cards done. We spoke to them about.

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Red Flag Clients

Being choosy in a declining market can be tough, this just doesn’t go for the design field but really any market. When you first build your business you take on any work you can to get the ball rolling, to get the clients in the door and do what you can to establish community rapport..

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Myth #4: Creative, Responsive & Deadline Driven? Yes… These Types of Design Firms Do Exist! Trust Your Gut and Believe

At the time, the design firm you chose completely fit the bill, their portfolio was highly creative, their branding skills were top-notch, their web design skills were off the chart and while they weren’t the cheapest  in your RFP round-up — they were sure close. So what happened and where did they go? Well… you.

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Do Your Homework

We probably sound like a broken record but it needs to be said again — do your homework before hiring your next design firm. Whether you’re looking at hiring us or 5 other companies, check us all out, ask for references, read testimonials, visit Yelp, go to ripoffreport.com, Google everyone — just see what’s out.

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How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

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Design Ethics, What Do You Stand For?

It’s funny how sometimes standing by your ethic guns may cost you money, but integrity I think… is priceless. Recently, we had a returning client that absolutely loved our work on a very large project that took 4 months to complete last year. We spent weekends and vacation time mind you, to ensure everything was.

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