Category

Misc

Use the Best Ingredients

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can. At Effusion.

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Seriously, What is A Brand?

A brand is not a logo, it’s not your company’s identity or even a product. A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction..

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The Way My Grandma Saw It

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had: “It’s better to have one nice thing than to.

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4th Quarter, 3rd and 24

It’s the fourth quarter, the last month before the New Year. If year-end marketing budgets haven’t been spent yet or you’re anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you’ll be ready to go to.

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Thanksgiving

Well, it’s here. We are in the final week of November. If you live in the good ole U.S.A., that means we take time out as a nation on Thursday to give thanks for all of our blessings. For most of us, it means we get together with family and friends and eat a huge.

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Speculating on Spec Work

We’ve all done it, we’ve all learned our lesson and now don’t do it. The word “spec” should be added to the 7 dirty words list made famous by Howard Stern. Speculation work is a huge design industry abomination where potential clients/buyers approach a firm or designer with an enticing project — often an RFP.

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Axel Rose is A Pepper, and Just Made Everyone Else A Pepper Too

You can say what you want about perfectionists. While Effusion has been accused of pixel paranoia and designs having to be perfect before they are sent to any client, Axel on the other hand has taken perfectionism to a whole new level. Mrs. Butterworth has nothing on Axel who has taken his own sweet time.

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Kitchen Sink Design (Part 2 of 2)

When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo. In the beginning when we first started our company, we were open to creating what we refer to as the “FrankinLogo” — meaning, we presented 4-6 logo concepts and let the client decide what they liked.

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Kitchen Sink Design (Part 1 of 2)

What seems second nature to designers isn’t all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo. We refer to “content overload” as “Kitchen Sink Design.” Here’s the scenario, a client comes in and is ecstatic about their rebranding.

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Don’t Market, Don’t Rebrand, Don’t Position Yourself

A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an.

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