Category

Love ’em or Hate ’em Brands

Overbranding

We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo snobbiness.

View This Article →

How Brand Loyalty Put Me in the Doghouse

Buying into the hype… Black Friday is one thing, I will not buy into the pandemonium that surrounds holiday shopping, but when you have an iconic brand like Hostess and all the fond memories that a brand brings back as a kid, that’s when I get sucked into a company’s rich brand history. When Hostess.

View This Article →

Myth #4: Creative, Responsive & Deadline Driven? Yes… These Types of Design Firms Do Exist! Trust Your Gut and Believe

At the time, the design firm you chose completely fit the bill, their portfolio was highly creative, their branding skills were top-notch, their web design skills were off the chart and while they weren’t the cheapest  in your RFP round-up — they were sure close. So what happened and where did they go? Well… you.

View This Article →

Are QR Codes A Marketing Fad, Or A Tool That Is Here To Stay?

Let’s face it, QR codes are fugly — and take up valuable design real estate. Additionally, if they’re not used correctly, you just messed up a perfectly good design for no reason. I’ve seen them used correctly and they can work, but I have to say, incorporating them into smaller marketing materials like a business.

View This Article →

Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

Like most new Google ideas – or relatively untested marketing ideas from any company, for that matter – Google Remarketing has been met with a combination of excitement, yawns, and complete confusion. What most business owners and marketing managers really want to know, however, is this: Is the program a great step forward in online.

View This Article →

Design Ethics, What Do You Stand For?

It’s funny how sometimes standing by your ethic guns may cost you money, but integrity I think… is priceless. Recently, we had a returning client that absolutely loved our work on a very large project that took 4 months to complete last year. We spent weekends and vacation time mind you, to ensure everything was.

View This Article →

4th Quarter, 3rd and 24

It’s the fourth quarter, the last month before the New Year. If year-end marketing budgets haven’t been spent yet or you’re anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you’ll be ready to go to.

View This Article →

Pushing Buttons with Niche Marketing

You can love ’em or hate ’em but when it comes down to marketing genius and pushing the right buttons to get a brand noticed, you don’t have to look any further than Marilyn Manson. As the self proclaimed “Antichrist Superstar”, Manson has been indisputably among the most notorious and controversial entertainers since the mid.

View This Article →

Branding it Right with Magnetizing Results

When Metallica set out to create a themed branded identity for their 1st album in 5 years they wanted a huge visual impact. Because the music industry is in a huge flux these days the band realized it needed to approach this album in a more creative way. Turner Duckworth (who’ve worked with giants such.

View This Article →