Category

Hot Design Tips

Do Your Homework

We probably sound like a broken record but it needs to be said again — do your homework before hiring your next design firm. Whether you’re looking at hiring us or 5 other companies, check us all out, ask for references, read testimonials, visit Yelp, go to ripoffreport.com, Google everyone — just see what’s out.

View This Article →

4 Things New Advertisers Need to Know About Google AdWords

Until you have tried pay-per-click (PPC) advertising for yourself, it can seem a bit daunting to trust Google and the other major search engines to deliver new leads and sales directly to your virtual doorstep. After all, cyberspace is littered with companies that have wasted untold fortunes, on AdWords and elsewhere, because they didn’t understand.

View This Article →

Do You Really Need a Copywriter for Your Next Website?

Business web design firms like to encourage clients to work with professional copywriters, but do you really need one? There are two ways to look at this question. On the one hand, you probably don’t need one in a very strict sense, since you already own a keyboard and some word processing software. On the.

View This Article →

How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

View This Article →

The Most Important Reason to Find the Right Creatives

In sports, coaches and managers often remind fans that certain things just can’t be coached: speed, height, and raw physical talent are all things that certain athletes are inherently born with, and that teams can’t win without. Believe it or not, it’s the same with design professionals. Some are more talented, patient, and harder-working than.

View This Article →

Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

Like most new Google ideas – or relatively untested marketing ideas from any company, for that matter – Google Remarketing has been met with a combination of excitement, yawns, and complete confusion. What most business owners and marketing managers really want to know, however, is this: Is the program a great step forward in online.

View This Article →

I was Wrrrrr.

I’m not sure if it’s just us or it’s a common thing in the industry. But over the last year, we’ve had a handful of potential clients that came to us to bid on a project and awarded it to a freelancer or another design firm (because the lowest bid seemed to be the most.

View This Article →

How to Turn a PowerPoint Presentation Into Compelling Web Content

Ever finish a particularly impactful business meeting or sales presentation and wish you could tap into that energy again and again to help you grow your business? Well, maybe you can. While a large part of your PowerPoint talk might be your tone of voice, presence, and timing, there are some steps you can take.

View This Article →

Is Print Dead?

Somewhere over the past two decades, print design stopped being the hot young thing and moved into the attic with its collection of cats. Meanwhile, online marketing – and all of its forms, from search engine optimization to social media – suddenly became the one sexy thing that every business of any size “simply had.

View This Article →

Why You Can Actually Do More With Less Internet Marketing Content

One of the first things you learn when you start to get into the field of search engine optimization or Internet marketing is that you can never have too much content. Why? Because that’s what more than 90% of the men and women who will ever buy from you are originally looking for, and because.

View This Article →