Category

Design Trends

Adobe Creative Cloud Rocked My World (and my wallet)

If you’re a designer, a true designer or you have a design firm, you work with Adobe Creative Suite tools. You don’t monkey around with the off-brands like Corel Draw or that open source non-sense — you use grown-up software for the design world you live in. Adobe has been around forever and even before.

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Are QR Codes A Marketing Fad, Or A Tool That Is Here To Stay?

Let’s face it, QR codes are fugly — and take up valuable design real estate. Additionally, if they’re not used correctly, you just messed up a perfectly good design for no reason. I’ve seen them used correctly and they can work, but I have to say, incorporating them into smaller marketing materials like a business.

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Digital Band-Aids: Can You Simply Tweak a Bad Logo?

(By the way, we did NOT create the logos you see above.) How did you end up with a bad logo in the first place? There are a lot of reasons you could end up with a bad logo: Maybe you went with a low-end designer who didn’t know what they were doing. Maybe a.

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How To Craft A Killer E-Mail Newsletter

As any veteran Internet marketer or business web designer can tell you, there are a lot of things that go into building a successful e-mail newsletter campaign. The smallest factors, like the wording of your subject line, can make an important difference when it comes to the response rate and return on investment you see..

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Is Google Remarketing a Gimmick… Or the Best Thing to Happen to Online Advertising in Years?

Like most new Google ideas – or relatively untested marketing ideas from any company, for that matter – Google Remarketing has been met with a combination of excitement, yawns, and complete confusion. What most business owners and marketing managers really want to know, however, is this: Is the program a great step forward in online.

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Is Print Dead?

Somewhere over the past two decades, print design stopped being the hot young thing and moved into the attic with its collection of cats. Meanwhile, online marketing – and all of its forms, from search engine optimization to social media – suddenly became the one sexy thing that every business of any size “simply had.

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Why You Can Actually Do More With Less Internet Marketing Content

One of the first things you learn when you start to get into the field of search engine optimization or Internet marketing is that you can never have too much content. Why? Because that’s what more than 90% of the men and women who will ever buy from you are originally looking for, and because.

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You Can’t Hide From Your Online Reputation

It’s well known that traveling salesman used to roam from town to town in the Old West selling all kinds of snake oil tonics that promised to heal the sick, make the meek more bold and handsome, and even bring good luck and riches. Naturally, most of these claims were completely bogus… so how did.

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How Branding Has Changed in Recent Years

Branding, as an art, isn’t what it used to be. For one thing, it’s no longer confined to smoky rooms deep inside major ad agencies; these days, everyone – from the biggest companies to the smallest – is getting in on the act. That’s probably the reason for the second difference: that everyone is doing.

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One Great Way to Edge Out Your Local Competitors Online

These days, the competition for the top spots on Google, Yahoo, and Bing is getting fiercer than ever – even when the searchers are located just down the street. That’s because more and more small businesses, not to mention a few bigger ones, are incorporating geographic keywords into their web pages, blog posts, and other.

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