Category

All Blog Posts

Budget Blindness

I think budgets warrant their own blog post. “We want to project wealth, we are the upper echelon in our field, our marketing has to look like a million bucks — one problem, we don’t have a budget.” Don’t tell me you haven’t heard that before. “So let me get this straight you want to.

View This Article →

DIY Design: Quite Possibly the Worst Idea Ever

So, you’re a start-up, an entrepreneur or looking to get out of the corporate grind and need a change. You know you need to market yourself but look at your budget and think you can’t afford a design firm. Your beer goggle confidence has you thinking, “I have Microsoft Publisher, Word and FrontPage” how hard.

View This Article →

Social Media Emersion: A Focus on FourSquare

If you’re going to get your feet wet, don’t just stick your toe in the water — cannonball it baby! With the social media revolution that has swept our society and the internet in the last few years, many businesses small and large are still resistant to social media and the greatness that it can.

View This Article →

Some Things Never Change

Some things really don’t change all that much. A design icon and American Modernist, Paul Rand, who designed classic logos like the UPS logo, Enron Logo, Yale Logo, ABC logo, IBM logo and Westinghouse Logo also worked with a younger Steve Jobs back in the day. From what looks like a Beta quality transfer to.

View This Article →

Land of the Lost Clients

We constantly tout how important it is to communicate from the first point of contact until a project wraps. We’ve heard enough client horror stories about their previous design firm and how they never can get a hold of them (which by the way we don’t understand at all). So making sure we’re there always.

View This Article →

So What’s All The Hype?

Social media, social media, social media. It’s all you hear these days. Companies are going to conventions who in turn have speakers telling their audiences, “if your company doesn’t have a digital footprint, you simply don’t exist as a business.” I have to say that sums it up, spot on. Social media is the number.

View This Article →

Do Your Homework!

I can’t tell you how many potential clients have come to us out of frustration with another firm or we’ve created a proposal, and ultimately weren’t chosen as the design firm for the project. Months later we were then re-approached by the very same client that learned their lesson with a bargain basement website company..

View This Article →

More Glitter Dad!

It’s fitting that this blog entry comes in December, the month when stores and homes are decorated with extra lights, garlands, and all kinds of shiny decorative objects. It’s a time when we put more glitter into our surroundings. Adding glitter in the form of great design is what Effusion Creative Solutions is all about..

View This Article →

Use the Best Ingredients

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can. At Effusion.

View This Article →

Dangling Carrots

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price. Simmilar to spec work “carrot danglers” typically are new prospects that love your.

View This Article →