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Think like an Amazonian: 4 Ways to Turn More Online Visitors Into Buyers

For all the attention paid to search engine optimization, social media marketing, and other ways to boost the traffic you receive on your business website, there is surprisingly little written or said about how to turn a higher percentage of those visitors into actual customers. Since increasing your sales rate is usually easier and more.

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Social Media Marketing in 15 Minutes a Day: How to Get the Most Out of Sites Like Twitter and Facebook

For most small business owners, social media can offer something of a conundrum: it’s too big, and growing too fast, for them to afford to ignore it. But on the other hand, it’s easy to lose a lot of time trying to keep up with Facebook, linked in comments … not to mention the dozens.

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5 Ways to Double the Impact of Your Online Marketing Video… Without Spending a Dime

If there is one thing nearly every business owner has learned how to do over the last few years of economic uncertainty, it’s how to get a little more from a little less. And yet, a surprising number of companies large and small make simple mistakes that stop them from getting the maximum impact from.

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Three Things You Absolutely Must do on Twitter

As much as it pains us to say, there are some situations where twitter isn’t quite all it’s cracked up to be. Don’t get us wrong: it’s definitely a lot of fun, and certainly an emerging marketing medium that’s only going to become more important in the future. But at the same time, unless you’re.

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Bing Likes What You Like on Facebook: the First Step in a New Direction?

Microsoft’s Bing, the “decision engine” that wisely recognizes how overbearing thousands upon thousands of search results can be, has recently started incorporating people’s “likes” from sites like Facebook into their algorithm. In other words, they’re looking to see what we think is fun and important to decide what searchers might want to find. Is this.

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An Easy Way to Make Your Online Videos More Effective

Sometimes, the best pieces of business or marketing advice are so simple that they almost seem obvious. In the case of today’s tip, it’s one that most of us know and recognize, but have trouble executing from time to time: keep your online videos as short as reasonably possible. This doesn’t mean, of course, that.

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What Are Your Facebook Updates Really Telling Customers?

As film directors have been telling us for years, sometimes subtext is everything. It certainly is when it comes to your Facebook updates, where even the most offhanded comment or status update can create unintended impressions. Here are four things to look out for when telling your friends and fans what’s going on in your.

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Online Finally Outgrows Print… Should You Care?

Forbes recently reported that online ads surpassed newspaper advertising expenses in 2010. To most industry observers, and especially those of us who work with pay per click and other forms of Internet advertising, this wasn’t so much news as it was confirmation of a growing trend. After all, Web advertising is a lot more targeted.

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A Great Reason to Launch a Mobile Version of Your Business Website

Businesses of all sizes are quickly catching on to the fact that next-generation mobile devices aren’t going away anytime soon. With sales of Apple’s iPhone and Google’s Droid leading the way at tens of millions each through the holiday season, it’s clear that users are continuing to look for ways to stay connected while they’re.

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Why Local Search Should be a Big Part of Your 2011 SEO Strategy

If there was one web trend in 2010 that flew a little “under the radar” for a lot of business owners, it might have been local search. It’s not as exciting as the new wave of social media sites coming out, or as completely obvious as the rise of next-generation mobile devices, but make no.

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