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What is Personal Branding… and Why Does it Matter?

Usually, when the topic of branding comes up, it involves a business or nonprofit organization – and usually a huge one at that. It’s important to remember, though, that branding isn’t just for Fortune 500s. In fact, there are a lot of different levels to branding, and your personal brand is one of the most.

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Marketing to the Delusional :: Sense of Urgency vs. Sanity

I’m not sure if it’s just me, but I think Black Friday, while marketed well on every TV & radio station and via social media (literally for free) is so over-hyped that people overlook the value of sanity over that “huge” discount they are supposedly getting. Look… I like a good deal just like the.

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Getting Burned…

The old saying “Fool me once, shame on you, fool me twice, shame on me” could never be more accurate. After all these years in the business, I’m still shocked when clients existing or those being courted, fall into the lowest price syndrome. Yep they fully trust you, they recommend you to everyone they know,.

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Responsive Websites Are In Vogue, But Are They Right For You?

Responsive web design is a relatively new and completely exciting idea, and one that most business owners and executives are hearing about regularly these days. Even mention the idea that you’re considering a new web presence, or just making a few upgrades to your existing site, and someone is bound to tell you that responsive.

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Do You Need SEO, Google AdWords, or Both?

When you need search engines to send new potential customers your way – as most of us do from time to time – you have two basic choices: search engine optimization and pay-per-click advertising (also sometimes referred to as search engine marketing). For inexperienced web marketers who just want to meet buyers, though, these two.

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The Engagement

Like marriage, a proposal between client and design firm is based upon what is presented for the project scope. If the project creative brief spells out X, the proposal reflects that offering. However, somewhere down the line after the project begins, what sometimes happens is details may evolve which require a change ultimately altering the.

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What Does Your Digital Footprint Look Like?

More and more, people from all walks of life are starting to be concerned about their digital footprint, both in terms of what they are leaving on the web and the organizations that might be looking into it. If the concept is new to you, your “digital footprint” is easy to explain: It’s the trail.

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New Look, More Visual Impact with Streamlined Appeal

We just launched our new website. Yes, it’s overdue but the previous site has served us very well. The new website really helps visitors navigate through our site more easily with stronger visual cues triggered by emphasizing splashes of color and down-playing other bits of information that while important aren’t actually the end goal for.

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Investment = Quality. Your Image = Everything

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of a meaningful investment vs “just another business expense headache” is crucial in understanding the value a solid marketing campaign really is to a company. By taking clients through a.

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How Brand Loyalty Put Me in the Doghouse

Buying into the hype… Black Friday is one thing, I will not buy into the pandemonium that surrounds holiday shopping, but when you have an iconic brand like Hostess and all the fond memories that a brand brings back as a kid, that’s when I get sucked into a company’s rich brand history. When Hostess.

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