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The Deadline…

We’re creeping up on a year now since Google announced their deadline to have a mobile site in place. April 21st 2015 was the infamous Mobilegeddon deadline. It basically stated that if your website was not mobile-friendly, your rankings on mobile search would drop. More than half of Google’s searches are happening on mobile devices.

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Overbranding

We’ve been branding and rebranding for as long as I can remember. Never have I seen a company over indulge with their branding until now. Enter, YouFit, my new gym. I literally didn’t want to join because their logo is so horrible. Call me a logo snob, I’m ok with that. But my logo snobbiness.

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Do You Micromanage Your Design Firm?

Here’s the scenario… You’ve budgeted for your marketing campaign, you found the perfect design firm to bring your business to life in a professional and creative way and now the design process is about to begin. Excited about how your new marketing materials will look, you take it upon yourself to dabble on a few.

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Why Landing Pages Are Important

I’ll be the first one to admit it, we were lacking in landing page panache. We were erring on the side of SEO caution by having many of our main navigation pages stuffed with words and information and a lot of copy fluff. At Effusion we tell our clients all the time to not write.

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Is Your Logo Color Scheme Playing Mind Games With Customers?

As just about every business owner and executive realizes by now, logos are incredibly important to building identities. When they are designed and implemented correctly, they can remind customers of your product or service and unique selling proposition in an instant; when they aren’t right, though, they can seem generic, bizarre, or even distracting. Although.

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“Can’t You Guys Just Design This In Word?”

Strangely enough, this is a question we hear every so often from new clients, or those who just want their design work done quickly. Because these people use Microsoft Word on a regular basis, they tend to wonder why we can’t build their marketing pieces the same way. After all, couldn’t we just use our.

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The Seahawks Didn’t Win Super Bowl 2014 — Radio Shack Did Big Time

What a disastrous Superbowl. A major one sided train wreck. There were few highlights (Bruno Mars may have saved the viewership from bailing at half time) and even worse very few commercials that hit the mark. Growing up in the 80s (I feel like this is the intro to the Goldbergs TV show) I was.

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4 Ways to Breathe Freshness into Your Website in 2014

Recently, we covered some of the major creative and web design trends that we expect to continue through the next year, and possibly a lot longer. Today, we want to keep that theme going with some great ideas that we’ve seen used well lately, in case you can use them to give your site and.

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Web Design Trends We Expect To Continue In 2014

Web design is both art and business, which means it’s constantly being influenced by creative instincts, new technologies, and the bottom-line realities that marketers face. In other words, it changes a lot, and that change comes rapidly. With that in mind, we’d like to share five web design trends that we’ve noticed recently, and that.

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Great Ways to Stay on Top of Your Client’s Mind

Some might say that the need to stay on top of your customer’s mind isn’t just a constant marketing challenge, but the most important marketing challenge that a business can face. If you doubt that, consider the one thing that has driven more salespeople and marketing executives crazy than anything else in history: the fact.

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