Business web design firms like to encourage clients to work with professional copywriters, but do you really need one?

There are two ways to look at this question. On the one hand, you probably don’t need one in a very strict sense, since you already own a keyboard and some word processing software. On the other hand, however, a good copywriter can bring you three strong marketing benefits:

1. Professional copywriters do a better job than you will of convincing people to buy from you or use your service.
In the end, isn’t this the point of your new business website? Unless you, or someone on your team, are polished and crafty enough at putting words together in a persuasive way, then working with a professional copywriter is almost always going to be an investment that pays for itself over time.

2. An outside writer adds a new perspective to your project.
Believe it or not, an outside copywriter can be a huge benefit simply because they don’t know much about your company. While that might mean a little more meeting and research time, it also means that they can spot opportunities, benefits, and obvious questions that you or your staff might not.

3. A copywriter will finish the writing in a timely way.
While we don’t have an exact industry percentage for the number of new website launches that have been held up because the content wasn’t ready, it’s a safe bet that figure would be shockingly high. Here at Effusion, most times when content is left in the client’s hands, 10 times out of 10 the project is delayed from 1 month to several months waiting on the content to be written and delivered to us. The truth is, writers are used to working under tough deadlines, they can keep your project moving forward and help your new website to find its way online much faster.

So, while hiring a good copywriter might not be life-and-death, it is almost always the best move for your bottom line and timeline. If you have any questions about copywriting for your next project, let us know, we’d be happy to help you out.

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