Are you about to get the wrong business website? If so, it could be that you’re asking the wrong questions.

Let us explain. Many new web design clients, once they’ve narrowed it down to a few strong candidates for web design, will want to know how long their site will take, or how much it will cost, right off the bat. It makes sense to think about those things, but they should come only after you’ve handled some more important business. Before you commit to a designer, much less a specific design, think about how your new site will help your business to grow.

Here are five ways a new website should be helping your company to make more money:

By helping you to find more customers.
Obviously, this is job number one for 99% of all commercial websites, but that doesn’t mean it’s easy. Talk to your design team to find out what their plans are for your use of it. If they can’t explain exactly how it’s going to increase orders, then look elsewhere.

By improving your search engine rankings.
Typically, the easiest way to sell more is by reaching more potential buyers, and that means being found on Google, Yahoo, and Bing. There’s no excuse for building a business website that is not search engine friendly these days, so be sure your design team can point to a few sites that have ranked well on the major engines through their guidance and care.

By creating a stronger impression on buyers.
Most of the decisions that people make about whether to buy or not happen on the subconscious level, which means that the look and feel of your website will have a huge impact on how profitable you can ultimately be. See what kind of reactions your new layout inspires in family and friends, and then use those impressions to build a stronger Internet business.

By helping you achieve fewer returns and a higher level of customer service.
The more descriptive your business website is, the easier time customers have understanding what they’re getting for their money, and the less likely they are to hit you with costly returns. Increasing sales is wonderful, but decreasing returns can often do just as much for your bottom-line.

By bringing you better employees and vendor relationships.
This is another one of those areas where subtle impressions tend to win out. If your site looks like the Internet home of a reputable company, you will be sought out by employees in companies that want to deal with the best; if it looks like something that was thrown together overnight, then you can’t be surprised when only rock-bottom vendors and job seekers come your way.