Social media, social media, social media. It’s all you hear these days. Companies are going to conventions who in turn have speakers telling their audiences, “if your company doesn’t have a digital footprint, you simply don’t exist as a business.” I have to say that sums it up, spot on.

Social media is the number one way to create and/or spread the word about your brand online. It’s a tool to communicate with your customers, audience, friends, friends of friends and those who you don’t even know yet that follow you because someone they know and trust follows you. Nearly 80% of consumers/clients/shoppers trust those they know through recommendations.

Social media is the number one way to create and/or spread the word about your brand online.

Simply put WOM (word-of-mouth) sells trust while just under 15% only trust advertisements. Social media is the mouth piece of the internet in real-time. Stop thinking, “yeah I should really find out about that Twitter and Facebook thing”, and really do something about it.

If you aren’t blogging, why aren’t you? If you aren’t Tweeting, where have you been? If you have no fans on Facebook, get with the program, you are missing out on the digital tsunami that your competition is surfing on. Social media is not MySpace for grown-ups, it’s not just for big brands like Starbucks, Comcast or Jetblue, it’s for everyday, businesses just like you.

If you think social media is a fad, some flash in the pan or quirky trend go back to sticking your head in the sand with the rest of the non-believers. A great video below breaks down the unbelievable truths and factoids about social media. Do yourself a favor, spend the next 5 minutes (yes you have 5 minutes) getting your head stuffed with quick spurts of info and why you should be getting social online — as in yesterday.

…you are missing out on the digital tsunami that your competition is surfing on.

Questions? At this point you’re probably thinking “where have I been?” That doesn’t matter, you’re ready to dive into social media now. If you don’t have the first clue in how to get going, how to build a fan or follower base, or need some insider tips on how to get social with less effort than you think, hit us — back we’ll push you in the right direction.

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